Instagram Stories Analytics: Things You Need to Know


Wish of getting more engagement and views on your Instagram stories? This all begins with complete understanding of analytics of Instagram Stories. Having more than 300 million users active on Instagram, Instagram stores can be the great method for connecting with new people and boost engagement – even for driving more sales!


However, for creating the winning strategy on Instagram stories, you are needed to get a clear concept of measuring your performance on Instagram story Dimensions. Thus, how to tell what will work for you and what will not?


Here are some basic things related to the stories analytics are mentioned, along with meaning of ach metric and how to use them for improving the strategy of Instagram stories:


How Can You Understand Stories Analytics on Instagram?


To track the analytics of Instagram stories is main thing for understanding the audience, optimizing the content and measuring the overall performance. Like the analytics of Instagram account and posts, the stories analytics can be found by clicking on button of insights, located on top right side of the Business Profile. As you open up the Instagram insights, click on the tab of content, located on top of your screen. From here you can see data of both normal posts and stories of Automatic Instagram Likes.


How Can You Find the Completion Rate of Stories?


The analytics of Instagram stories also provide data about how people can interact with your stories, thus you can easily search out the critical info regarding the number of people who engaged with the whole story. If you see the single slide of the stories analytics, you can see following metrics:


Interactions on Instagram Stories


This kind of data of engagement on stories can be great to find out the kinds of content which performs best, thus you can find what must be posted to get high engagement. It includes following few measures:


Taps Forward


It is the amount of times; the user has tapped on right corner of screen for jumping on next story. As many users tap speedily to watch the Instagram stories, Taps Backward can be the best indication to know the performance of Instagram stories.


Was the engagement rate high when you uploaded product pictures? Or did people prefer the footages from behind-the-scenes? Do they swipe away the photos but tap forward on videos?

If you track such sorts of metrics, it will be helpful to know how well your content is performing, and how various kinds of content are performing best in comparison to each other.


Taps Backward


It shows the amount of times; the user has tapped on left corner of screen for re-watching the already seen stories. It is an excellent sign of knowing what’s working!

As the users tap backwards, it shows that they consider the content worth re-watching and it has caught attention of users while they start to tap speedily along the stories.


How can you Measure Engagement using Stories Analytics on Instagram?


The stories analytics on Instagram also track various sorts of interactions which are received by Instagram stories. Such interactions are divided into Replies and Swipe-Ups.




Just like the engagement done on videos and photos, replies show the amount of times people have responded directly on some part of the story. However unlike to the comments made on videos or photos, these replies end up appearing in the inbox and never appear publicly. To create the Instagram stories which encourage your followers to make replies, can be the best method of boosting the overall engagement.


Give close attention to the content which drives the audience to make connection with you as well as to continue to get advantages of the opportunities of connecting with the new followers in future! The interactions made on stories don’t only help in keeping the Instagram stories at top of the feeds of followers, but also help in driving deep connections with the audience.




In 2017, Instagram launched out an ability of adding links into the stories and it came out a quite big deal. Actually, it was the first time that users started to add links into Instagram stories – and these links weren’t those which they add in their bios!


Whether you add clickable links for driving traffic towards the blog posts, web campaigns, or product pages, to track the amount of times, the users had “swiped up” on the Instagram Stories can be an excellent method of figuring out the sorts of content which can drive the traffic in best way. If the swipe ups are less, try to add text for letting users know about the swipe up (you can also add arrow pointing towards bottom of your screen). It is possible that your audience may have missed link and need some nudge to go in right direction.