When people think of the NHL, it is never spoken of in the same regard as other American leagues such as the NBA or NFL. While it is likely loved in America, outside the States tells a different story. The sports that have permeated into other societies are basketball and baseball, in the latter’s case, one only must look at Japan to see how much the country enjoys it. However, many would agree that the NHL is still a popular and highly lucrative sports league as it is so unique – playing hockey on ice means players can move at a ridiculously fast speed, making it one of the most exciting sports to watch.
NHL is arguably smaller than most other traditional American sports which means the betting scene is smaller too. However, those who want to get their gambling fix can always go to a casino instead, but this is dependent on the region. You can find the latest legislation news here to check before heading to the casino to win some money.
There certainly does seem to be some eye on the NHL as a business opportunity. This is true for Fenway Sports Group, which have recently just gone through with purchasing the Pittsburgh Penguins. Those who call themselves NHL fans will likely be aware of who the penguins are as they boast three Stanley Cup victories to their name since 2009, establishing themselves as one of the better teams in the league. They have also made 15 playoff appearances in a row since the same year, so it is easy to see why FSG might have been interested in the ice hockey side. In fact, the Pittsburgh Penguins had the highest local ratings share out of any NHL team last season, deciding to purchase the team a sensible one.
Those who do not follow sports news might not be aware of who FSG are, which would certainly come to the surprise of many sports fans. FSG are a body that owns multiple different clubs, and they are always seeking to add to their repertoire. While some may not have heard of the Pittsburgh Penguins, many will no doubt have heard of the Boston Red Sox, one of the biggest baseball teams in the world. FSG also own the Red Sox, showing that they boast an impressive arsenal. Speaking of Arsenal, English fans might be aware that FSG has also dipped their toes in the Premier League and own Liverpool FC too. In England, they are a giant in football, so it is easy to see how FSG are targeting clubs that are likely to be successful.
It seems that FSG also has a lot of backing too. Earlier this year, the group received investment from RedBird capital and even LA Lakers star LeBron James, as he apparently supports Liverpool. This likely set the group up in a position to be able to purchase the Penguins, and they will likely be looking for even more clubs to buy in the future.
